Responsibilities and Duties

Content Strategy Development: Design and implement comprehensive content marketing strategies focused on promoting new game releases, app features, and special offers within HUAWEI AppGallery.

Content Creation and Management: Produce and oversee high-quality content across various formats, including blog posts, articles, and promotional materials that highlight new app launches, gaming tips, tricks, and user guides.

Editorial Standards Development: Develop and oversee editorial regulations, style guides, and standards to ensure material is consistent with the company’s brand voice and messaging strategies.

Bilingual Translation: Provide accurate translations of content between Arabic and English to ensure accessibility and engagement for diverse audiences.

Performance Analysis: Utilize internal metrics alongside FineBI to monitor and analyze content performance metrics. This will help assess the effectiveness of campaigns related to new releases, promotional offers, and user engagement.

Stakeholder Collaboration: Work closely with marketing, product, and design teams to ensure cohesive messaging around new game launches, offers, seasonal campaigns, and tips & tricks for users.

Projects

October 2024

AppGallery to Launch Dedicated Esports Section on Discover Platform

AppGallery is set to unveil the AppGallery Gamers Cup (AGC) section on the Discover platform, offering users exclusive access to the latest esports events. This new feature will showcase all offline esports tournaments, highlighting the excitement of live competitions.

Tailored press releases will provide AppGallery users with detailed insights into each event, accompanied by engaging multimedia content such as videos and photo galleries. These pages will spotlight the audience’s experience and showcase the distribution of prizes to winners, ensuring an immersive and informative experience for esports enthusiasts.

November 2023

“Guide – مُساعِد” launched on AppGallery store, After more than six months of dedicated effort. 

This manual serves as an informative training tool for both new and existing users, offering step-by-step instructions and video tutorials on essential topics such as installing AppGallery store, creating a HUAWEI ID, payment methods, using coupons, earning HUAWEI Points, and more.

Future updates will continue to expand the range of subjects covered. Explore Here>

December 2023

Introducing the “HUAWEI Points” Awareness page for our new and existing users! HUAWEI Points is a virtual currency that can be stored and managed in your HUAWEI Wallet, allowing users to earn and redeem points for various in-app purchases and exclusive offers. Explore Here>

Responsibilities and Duties

Translation Excellence: Deliver precise and culturally nuanced translations from English to Arabic for white papers, scope of work, and all company website content, ensuring the original message’s integrity is preserved.

Cultural Adaptation: Adapt content thoughtfully to resonate with Arabic-speaking audiences, taking into account regional dialects and cultural contexts to enhance relatability and engagement.

Quality Assurance: Implement rigorous quality control measures to maintain high standards of clarity and professionalism in all translated materials, adhering to industry best practices.

Responsibilities and Duties

Content Monitoring and Compliance: Ensure the accuracy of all content, adhere to copyright regulations for all providers, and select appropriate source images.

Content Curation: Identify and select relevant, timely, and engaging content from a diverse range of high-quality partners, publishing it to our extensive audience.

Content Creation and Translation: Develop and translate a wide array of content, including news, lifestyle, sports, technology, economics, and entertainment.

Performance Tracking: Utilize internal tracking and analytics tools such as Omniture, Chartbeat, and Power BI to monitor performance metrics and achieve monthly targets for page views, click-through rates (CTR), and video streams.

Application Utilization: Leverage the in-house application “Greenbeetle” for managing contact CRUD (Create, Read, Update, Delete) operations on Android devices and automate messaging via WhatsApp.

Team Collaboration: Collaborate with team members to brainstorm ideas for the content calendar and social media strategies.

Newsletter and Messaging Service Programming: Assist in programming newsletters and managing Telegram and WhatsApp services to enhance audience engagement.

Responsibilities and Duties

Content Development Specialist

Oct 2015 – Jun 2017 – 1 Year 8 months

Master Content Calendar Development: Spearheaded the creation and management of a comprehensive master content calendar, ensuring a cohesive look and feel across all web properties on a monthly and yearly basis.

Quality Assurance and Proofreading: Conducted meticulous proofreading and quality assurance checks on all content produced by writers, ensuring accuracy and adherence to brand standards prior to publication on the website, www.emraacom.

Collaborative Campaign Development: Partnered closely with the sales team to amend, create, and publish compelling campaign content that drives engagement and supports sales initiatives.

Gamification Initiatives: Conceptualized and executed innovative gamifications and competitions aligned with monthly themes, enhancing user engagement and interaction.

User Engagement and Communication: Actively communicated with users, responding to their comments and suggestions to foster community engagement and relay feedback to the administration department as needed.

Visual Planning Collaboration: Collaborated with the design team to strategize the style and appearance of monthly visuals, email communications, and gamification activities based on defined themes.

Community Strategist & Coordinator

Feb 2014 – Sep 2014 – 1 Year 6 months

Social Media Strategy Development: Create and implement a comprehensive monthly social media plan that aligns with the overall marketing strategy and business objectives.

Content Scheduling: Plan and schedule engaging content across various social media platforms to ensure consistent messaging and maximize audience reach.

User Engagement: Actively monitor social media channels to respond to user inquiries, comments, and messages in a timely and professional manner, fostering a positive community atmosphere.

Content Moderation: Regularly review posts and comments for appropriateness, providing prompt responses to flagged or inappropriate content while adhering to community guidelines

Responsibilities and Duties

User Communication: Engage with users by responding promptly to their inquiries, comments, and suggestions, fostering a positive community atmosphere.

Content Creation and Translation: Develop and translate content to ensure it meets the needs of diverse audiences while maintaining brand voice and standards.

Content Rewriting and Enhancement: receive recipes from users, rewrite and enhance them to improve readability and engagement, and publish the finalized recipes on the website under the respective user names, ensuring proper attribution.

Content Review and Quality Assurance: Revise and proofread contributions to ensure accuracy and clarity before publication on the website, www.shahiya.com.

SEO Optimization: Implement hyperlinking strategies to promote onsite and offsite activities, enhancing interactions that contribute to improved search rankings and increased web traffic.

Social Media Coordination: Oversee and moderate all social media posts across platforms: Facebook, Google+, Twitter, Pinterest, and YouTube to ensure consistent messaging and engagement.

Competition Development: Conceptualize and execute competitions from inception to completion, including content creation, collaboration with digital design and technical teams, launching the competition, and supporting participants until winners are announced.

Financial Management: Manage accounting tasks by preparing payment requests, verifying the accuracy of invoices with relevant parties, and maintaining an adequate inventory of office supplies.